Internal Linking For Improved Traffic on Specific Keywords

When it comes to link building part of the SEO, most of the online businesses focus on external links. External links are, no doubt, highly important because they bring in the traffic from other websites, leading to the better ranking in search results.

While external links are important, most of the people do not consider internal linking as such an important factor. The reason is that they do not bring traffic from outside and they do not earn you the link equity. However, these links are extremely essential for the pages which do not attract much internet traffic.

In this article, we are going to discuss internal link building from a few aspects.

The creation of internal link structure

There are a few points that you will need to take into consideration if you want to create an effective internal link structure of your website.

• The first thing that you are going to have to ensure is that you have kept the link-depth of your website the shallow one. It means that there should be fewer clicks required to reach the home page from any other page of the website.
• Another approach is to add links in the main content of the pages. Navigational links of the website appear in the main menu, header and footer. These links provide users as well as search engines a path to go through your website. On the other hand, the links of other pages in the content need to be added on contextual basis. This approach can work quite well in the perspective of SEO.
• While adding links on a page, you have to make sure that there is a reasonable number of links on that page. Too much links in the content of single page can put the webpage at the risk of getting blacklisted.
• You are going to have some important pages on your website. Make sure that all of those important pages can be reached through the pages which receive bigger traffic.

Why do you need internal link strategy?

In order to develop an effective internal link structure of your website, you will have to make sure that you understand how the link equity is going to work for your business. Remember, you need your users to understand what your website is all about. You can make it easy for those users to learn about your website through internal link structure of your website. A few characteristics of an effective internal link structure of your website are as under.

• Internal linking provides valuable information to the website users.
• They provide Google and other search engines an easy path to crawl through your website.
• This way can increase traffic to those pages which have the higher potential to convert but have lower traffic.
• They help the pages on the page 2 of SERP to get promoted in results.
• They improve traffic on keywords of any volume.

Working the internal link strategy can be challenging but it is a one-time job. When the strategy is created, you will be able to add any number of pages while staying organized.